09
The 60-second
The 60-second
interview story
Observation
"I worked on a project called Next Room, which started from observing a recurring problem in student dorms — every semester, items were being thrown away while incoming students needed exactly those items."
Complication
"The obvious solution was to build a marketplace. But through observation and conversations, I realized marketplace thinking imported the wrong constraints. The real drivers were speed, trust, and proximity — not pricing or transactions."
Insight
"So instead of designing a marketplace, I designed a system for connection. The key decision was removing platform involvement in transactions entirely — no payments, no escrow — and letting the physical building do the trust work."
Learning
"The main takeaway was that good UX often comes from removing assumptions rather than adding features — especially when you're operating within real institutional constraints."